Top Trends for B2C E-commerce Market in China




A high degree of internet penetration and an increase in the number of smartphone users worldwide have led to the evolution of the shopping habits and shopping patterns of the global customer.
In china, very exciting to observe that, the increase in Internet and smartphone penetration, free shipping and unproblematic return policies, easy payment options, and growing seasonal sales are the top factors expected to drive the business-to-consumer e-commerce market.
The rise in the number of smartphone users has significantly contributed to the online retail market's growth. As of 2016, nearly 51%-53% of the mobile phone holders in China used smartphones.
This applies to e-commerce customers in China as well. The growing demand for e-commerce is coupled with an equally increasing popularity of m-commerce. 
Omni-channel retailing is a key trend that has recently been incorporated by domestic and international physical retailers across different product categories. Omnichannel retailing is an evolving concept in the B2C e-commerce market in China. Multiple retailers are investing in omnichannel retailing through their own web shopping portals.
Social networks occupy a significant space in the B2C e-commerce market in China. On a daily basis, users spend about 1.95-2.15 hours on social media in China. The major social networking websites in China include douban, Renren, WEIBO, and Tencent's Qzone. As of 2016, China registered around 689 million social media users; the country is expected to incline by a CAGR close to 4.60% by 2021.
Retailers in the B2C e-commerce market in China use social networking websites to gain marketing and sales leverage. The optimum utilization of social media for marketing plays a significant role in creating new products and consumer experiences, understanding changes in fashion trends and interests, tracking brand and product reviews, and launching several social media marketing campaigns.
The key vendors are as follows:
  • Alibaba Group Holding
  • Dangdang
  • JD.com
  • Suning Holdings Group
  • Vipshop Holdings

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